Known for their operational brands, Howdens and Howden Joinery (and previously MFI), Galiform wanted a report that communicated the very strong performance of this remarkable company, whose inspired strategy has led to powerful growth, both geographically and financially.

Our solution was to intrigue readers by featuring four 'unidentified' KPIs on the cover, creating curiosity that is only satisfied on 'opening the book'.. And to reinforce the “Howden” brand, each section heading starts with the word ’HOW...’. e.g. ’HOW we do business’, ’HOW we did in 2007’, etc..